Client Questionaire

Client Name

What problems or limitations do you have with your current website?

What are your top goals for the new website?

Who is your primary target audience (demographics, behaviours)?

What actions do you want visitors to take on your site (e.g., submit form, call, buy)?

What are the key user needs your website should solve?

What do you like most about your current website?

What do you dislike or want changed?

Are there issues with usability, navigation, or content organization?

What should your site feel like (e.g., professional, playful, minimal)?

Are there websites you love? What specifically do you like about them?

What key features or integrations does your website need? (e.g., forms, CRM, booking, shop)

Are there specific pages or content you want to rank higher?

Are there any pain points users have reported?

What are your “must-have” vs “nice-to-have” features?

Any legal or compliance requirements (privacy policy, terms)?

Anything not on this list that we need to know?